Description:

A Senior Digital Communications Officer will work with the Communications Team to develop, deliver and evaluate digital communications activities which support the objectives of DHCW’s communications strategy, and effectively informs and engages a range of stakeholders with the work of DHCW. 

As a Senior Digital Communications Officer, you will:  

• Work within the DHCW Communications Team and lead on internal and external communications, content development, social media, events and website management.  

• Be adept at writing engaging copy for all digital communications channels and understand the value of developing rich content by using video, audio, photography and animation. Creativity and the ability to convey messages in a clear and engaging way are essential.  

• Be at the heart of helping DHCW explain its work and its impact, developing key messages and engaging content through a range of digital formats, including social media and video, to reach our stakeholders and target audiences. You will have the knowledge and experience to know the best approach to meet their brief and objectives.  

Main duties of the job

• Work across the full range of communications channels to ensure the effective delivery of information and project communications. The role is wideranging, encompassing the timely co-ordination of communications through a range of digital channels to ensure ease of access, clarity and consistency. You will work closely with DHCW’s Content Designers to ensure our approach to digital communications across channels is aligned and takes a user-centred design approach. 

• Have the ability to develop and implement digital strategies that align with organisational goals and drive engagement. DHCW’s work spans across the whole of NHS Wales, requiring us to communicate and engage across several different organisations. As a digital organisation, our digital communications play a vital role in delivering our key messages.  Working for our organisation

Digital Health and Care Wales (DHCW) is an expert national body and part of NHS Wales. We work in partnership with NHS Wales colleagues and other key stakeholders to provide national digital and data services which support the delivery of health and social care in Wales. Modern health and care services depend on good digital tools, data and information. DHCW runs or works with more than 100 services and delivers major national digital transformation programmes to support this. In addition, DHCW provides expert advice in relation to cyber security and information governance. We give frontline staff the digital tools which help them provide safer and more efficient care. We are also giving patients and the public digital tools to better manage their own health and wellbeing, empowering people to live healthier lives. We put people at the heart of what we do, working to the highest standards to deliver quality and make digital a force for good in health and care. 

Working for DHCW offers lots of employee benefits, including flexible working, a competitive salary, 28 days of annual leave plus Bank Holidays and opportunities for career development. We are committed to recognising and celebrating our staff as the most valuable part of our organisation. 
 
Detailed job description and main responsibilities

• Use your expert knowledge of the digital communications field to allow you to understand the latest trends in digital communications, support the delivery of a digital communications strategy and advise and propose changes to DHCW’s approach to digital communication policies, to deliver forward-thinking, modern digital communications for our organisation. You will take a proactive approach to staying ahead of digital trends and technologies, constantly seeking ways to enhance user experience. 
Person specification